Local bus company, Arriva Yorkshire, wowed guests as it unveiled 31 new, state-of-the-art buses during our special launch event at the Studio, which is more famously known for hosting the world’s biggest names in music.
The ‘Little Arriva Buses Big in Wakefield’ have a striking new design, have free wi-fi as standard, luxury seating and live journey information which can be accessed through the latest Arriva bus app.
Around 150 guests and the press were transported to the secret launch location at the Studio, where we had co-ordinated a special lighting and pyrotechnics display on and around 15 buses that were placed in the shape of the wi-fi sign.
Arriva Yorkshire's Marketing Co-ordinator Michelle Cooper said: “We can’t thank Bullet and the team at LS-Live enough for the way they produced our launch. This team are true professionals and certainly know how to deliver the wow factor.”